Founded in 2014, Pura is an American tech innovator that brought the world’s first smart diffuser to the home fragrance industry. With the Pura device, users can control home aromas from their smartphone, schedule scent times, adjust intensity, and choose between two distinct options. Pura targets modern consumers who value technology, design, and high-quality scents, offering a wide selection of perfume compositions from leading global brands such as Nest, Capri Blue, and Anthropologie.
Pura promo codes and coupons make it possible to purchase this innovative smart diffuser and premium fragrances at a significant discount, making luxury home scenting more accessible. The company regularly offers special starter kits, a subscription program, and seasonal promotions on popular options.
How to save on Pura purchases
There are many proven ways to save significantly when buying a Pura smart diffuser and fragrances.
- Start with a Starter Set, which includes a smart diffuser and two aromas of your choice. Starter Sets cost 20–30% less than purchasing the items separately, making it the most cost-effective way to begin exploring the brand. Look for Starter Set promo codes to save even more on your first bundle.
- Use the Subscription program to maximize savings. Signing up for regular deliveries provides a 30% discount on each cartridge and free shipping. Subscriptions are fully flexible—you can swap scents, adjust delivery frequency, or cancel at any time. Coupon codes can occasionally be applied, making it the most economical way to maintain your collection.
- Join the Pura Rewards loyalty program to accumulate points. Every dollar spent earns points that can be redeemed for discounts or coupons. Additional points are awarded for registration, social media follows, reviews, and birthdays. Members also gain early access to sales and exclusive coupons.
- Subscribe to email and SMS notifications to receive a 20% welcome discount on your first order. Newsletters regularly include special promo codes, flash-sale announcements, and early access to new fragrances from well-known brands.
- Watch for holiday sales. Black Friday, Cyber Monday, Mother’s Day, and Christmas traditionally offer up to 40% off sets and bundles. These periods often feature gift-with-purchase promotions and extra promo codes.
- Take advantage of the Refer a Friend program. Every time a friend makes a purchase, both you and your friend receive a $10 discount coupon. This is an excellent way to save on future orders.
- Check the Sale section, featuring seasonal aromas and limited-edition collections at discounts up to 50%. Promo codes sometimes apply to sale items, offering additional savings.
- Use free shipping on orders above a certain amount, usually $50. If your order is near this threshold, adding an extra fragrance can help you save on shipping and may trigger special coupon offers.
Adventures of a Couponista plays an important role in helping shoppers save on Pura’s innovative fragrances. Our team constantly monitors the official website, tracks all active promo codes, flash sales, and special offers.
Every coupon is tested for functionality, usage conditions are analyzed, and we provide guidance on the best ways to use the subscription and loyalty programs. We also monitor new releases and highlight the most advantageous bundles to maximize savings with promo codes.
How to apply a Pura promo code
Active Pura coupons and promo codes are always available at adventuresofacouponista.com. To apply a code:
- Go to pura.com.
- Add any products you like to your cart.
- Click the cart icon in the top-right corner, unless it opens automatically in a sidebar.
- Review your cart and proceed to checkout.
- Locate the “Discount code or gift card” field.
- Enter the coupon you copied from our site, then click “Apply.”
- Make sure the discount is applied to your total.
- Complete your order.
Note: Most coupons and promo codes apply only to first purchases or full-price items.

Active promotions
Pura regularly runs various promotions.
- Starter Set Discount offers the diffuser plus two scents at 20–30% off the retail price, making it the most economical way to start.
- Subscription Savings provides a consistent 30% discount on all aromas with subscription orders, making it highly cost-effective to maintain a collection.
- Free Shipping applies to orders over $50 and all subscription orders.
- New Customer Offer gives 20% off first orders to new subscribers.
- Refer a Friend Program gives $10 off to both you and a friend.
- Pura Rewards Program allows points to be accumulated and redeemed as discounts.
- Holiday Sales occur several times a year with up to 40% off most products.
All current Pura promotions are regularly updated on Adventures of a Couponista.
Advantages and features
Pura’s main advantage is its unique smart diffuser technology. The ability to control the device via an app, schedule operation, adjust intensity, and switch between two options makes Pura the most advanced home aroma system on the market.
A wide selection of premium aromas from leading brands is another hallmark of Pura. The company collaborates with giants like Nest New York, Capri Blue, Anthropologie, Tommy Bahama, creating exclusive versions of their iconic fragrances for the Pura diffuser. This allows users to enjoy favorites in a new format.
Safety and quality are key priorities. All Pura scents are crafted without harmful chemicals, parabens, or phthalates, and are always cruelty-free. They are safe for children and pets.
Product range
Pura offers a full ecosystem for home fragrance.
- Smart diffusers: Pura Smart Device (latest version with enhanced features), Pura Car diffuser
- Fragrance cartridges: a vast selection from dozens of brands, categorized as fresh, floral, woody, or gourmand, including seasonal and limited-edition scents
- Partner brands: Nest New York, Capri Blue, Anthropologie, LAFCO, Tommy Bahama, K. Hall Studio, Thymes, and many more
Pura is the perfect solution to elevate any home with a new level of smart scent technology. A smartphone-controlled smart diffuser, combined with a wide range of premium scents from top brands, creates a unique, personalized experience. While the initial investment may seem high, numerous ways to save—especially through the subscription program—make the system accessible over time. Using promo codes or coupons via Adventures of a Couponista and shopping during sales significantly reduces costs. When technology, design, and fine fragrances matter, Pura sets the standard in smart home scenting.